Case Study

Craig Wall - Multimedia Designer

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Craig Wall founded Access2 Interactive to help clients through the entire product design process, from product conception to launch.

In doing so, he brings a philosophy to this process: "I've learned marketing starts early. Way early. Marketing builds in concentric circles from a feature set through aesthetics and applicability. You aren't going to compel people in this crowded market place when design is an afterthought. Likewise, design without hard thinking is pointless eye candy."

His work demands that he juggle several clients, generally from the telecom and technology industries. Fortunately, Curio's project-based environment matches his needs and integrates perfectly with his existing workflow.

"Curio is slotted right in there in the heart of my work process."

First Impressions of Curio

Upon discovering Curio, its intuitive user interface formed his initial impression:

"Natural. Like the girl next door. Easy on the eyes and very easy to talk with. Curio isn't hollow. No nutra-sweety. It's a surprisingly deep app and it just grows on you until you want to have it around every day."

That's actually a key design aspect of Curio's environment. It stays out of your way as you brainstorm, conduct research, and work on your project. When you need a feature such as pressure-sensitive sketching, advanced tagging, or customizable Dossier templates, Curio is there with intuitive tools at the ready.

Open and Intuitive

Curio's environment encourages open brainstorming and note gathering. Its freeform idea spaces allow Craig to create collages of notes, images, sketches, documents, and URLs — the ultimate electronic whiteboard.

"I feel like I can just go crazy - even late at night after a drink... and I know I can come back later and organize or collate into categories using this great Zengobi construct — an idea space."

And once all that information is in Curio, Craig can quickly search the entire project with Curio's amazing Search Bar. Even searching within embedded documents using Spotlight technology.

The Search Bar allows Craig to specify text, custom tags, ratings, flags, asset types, and modification dates. Everything he needs to quickly narrow in on that elusive nugget of knowledge.

"For me, the search engine is the industry's finest."

Dive In!

"About six months ago I decided I needed to dive into everything Mobile. It's been like landing in a foreign country with so much to learn. Using Curio I would suck stuff off industry zines and blogs over to Curio. I'd jot myself notes. I built a personal visual Wiki. I wore out the highlighter. The idea spaces multiplied like crazy but I didn't feel like the data got out of control. I gathered related links. Now I've got a great personalized reference—but equally important I feel like Curio gave me a way to systematize the learning process."

"Curio is a perfect sidekick for Safari journeys."

And, Craig can jump between projects with a single click using Curio's integrated Project Center. One instant he's on mobile technologies, the next something completely different.

As his mind jumps from task to task, Curio is right there with him.

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